Ripple is in a crowded financial technology space and is aspiring to establish itself as an alternative to SWIFT, the leader of the market. Changing the status quo in the traditional world can also be difficult, time consuming and will ultimately require transitions and related education.
Aside from SWIFT, Ripple has competitors within the crypto space, like Stellar. Even though Ripple has the first-mover advantage, it needs to stay ahead with its products and network growth.
There are positives and negatives to consider before deciding to choose to use Ripple as an individual or a business organization. Each of us makes a decision for himself.
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