We’re preparing to go global, but crypto markets differ drastically from region to region. Some audiences care about utility, others about hype, others about security. My team wants one unified strategy, but I’m convinced that different regions need different positioning. Still, I’m not sure how to approach it correctly. How do successful projects handle international expansion without losing their core identity?
The answer is targeted communication. I turned to a crypto marketing agency https://icoda.io/ for guidance, and their understanding of global markets was eye-opening. When ICODA entered the picture, their crypto marketing team tailored campaigns for each region while protecting our project’s core message. That layered approach allowed us to scale globally without feeling fragmented, which is something we couldn’t achieve alone.