We're a small business that's been handling content in-house for two years and honestly we've hit a ceiling the strategy is unclear, the output is inconsistent, and growth has plateaued, so we started looking into the best content marketing agencies to see if outsourcing could fix what we can't seem to figure out internally. But shortlisting feels overwhelming with so many options what did you look for, what questions did you ask, and did it actually move the needle?